Social Media Day 2023 –
"They didn't just live up to my expectations, they exceeded them!”

In September 2023, it was the third time we’ve welcomed our partners from Germany and Austria to the Social Media Day at our company headquarters in Annweiler. It was a great event for everyone involved.

Gruppenbild Teilnehmer Social Media Day 2023

14 guests travelled to Annweiler for the Social Media Day on 29 September 2023 to get even more closely acquainted with our production process, the factory and the STABILA range of measuring tools. For some participants this was their second visit, though for most it was the first time they were able to get an insight into operations first hand. Of course, the guests also brought with them a large number of followers on social media, around 450,000 to be exact.

Im hauseigenen Museum erfuhren die Gäste mehr über die Geschichte von STABILA
STABILA PoS-Showroom

After the official welcome from Managing Director Ullrich Dähne and Sales and Marketing Manager Holger Binder, the tradespeople were split into two groups. One group headed to the STABILA Campus and made its way through four very different stations. First up was our museum, where the guests learnt more about STABILA’s history and were amazed by the wooden spirit levels, some of which are more than 100 years old. At a large interactive station, they had the opportunity to try out various measuring tools as much as they liked, in particular our new TECH 196 DL, and asked lots of questions about the products, which the product management staff handled with ease.

The tradespeople naturally also took a look around the PoS showroom and put their hand-eye coordination to the test, inserting the metallic vial rings into the acrylic glass vial – a task that requires a lot of accuracy and finesse! The guests also got creative with a spray can, coming up with some great souvenirs in the process! The social media professionals also gave short interviews on camera and showed off their strength in our R-Type Challenge. Achieving a time of over seven minutes, Christian Baumgärtner (@bauunternehmung_baumgaertner) prevailed and took first prize (TECH 196 DL).

„Behind the Scenes“-Tour in den Produktionshallen

"STABILA is a big company, so of course you want to know: what's happening behind the scenes? This insight into the company is what thrilled me the most!"

(Luisa Lüttig – @stein_fluencerin)

The other group was treated to a detailed “behind-the-scenes “ tour as the first visitors to see the production hall, where they were shown first hand how to make a spirit level step by step, from the original profile through to coating and printing! The tour of course also included other parts of the production process, such as warehousing, how we make and fill our famous vials and how we print the scales for the folding rules patented by STABILA in 1886.

Kreativ konnten die Gäste mit Sprühdose in der Hand werden – hierbei entstanden tolle Erinnerungsstücke

"I like meeting cool, new people and learning even more about the STABILA brand!"

(Florian Beck – @762schlosserbande)

After having lunch together, the groups swapped round to experience either the campus or the behind-the-scenes tour. The day drew to the perfect close with a cosy dinner. Exclusive insights were, of course, recorded both on the @stabila_official Instagram account and on the partners’ social media profiles – an impressive day for all involved!