Another aim for 2022 was internationalising the My1stabila campaign. We therefore supported several organisations, schools and young tradespeople all over the world, including the "FJ Brennan High School in Masonry" in Ontario, Canada, one of the leading high-school masonry programs in Canada since 2015.
The unique thing about it is that young people are introduced to the masonry trade at high-school age, several years before their actual training. It is a new and visionary approach that has proven extremely successful after just a few years and acts as an example for other programs of this type in North America.