After months of planning and preparations, the day finally came on 4 September: The social media team invited 16 attendees – a total of 14 chosen influencers and two wild card winners – to the STABILA premises, where they learned about production and measuring tools and got to know STABILA staff.
But the influencers did not come alone: They had around 250,000 followers on their social media profiles, who eagerly awaited their live feeds, photos and videos from STABILA HQ.
It goes without saying that this kind of social media presence takes a lot of preparation. The itinerary, catering, accommodation and, of course, the detailed hygiene measures needed to be carefully planned, as our priority was to keep everyone safe throughout this eventful day.